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The BD Playbook Series

Part Three: Using the Phone

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Master the art of cold calling

Recruiters who effectively use the phone to generate pipeline will have a competitive advantage over those who don't. By merging our data-driven insights with expert guidance, we've created a playbook full of practical advice and actionable takeaways. Learn how to: 

  • Use the phone as a key conversion point in a multichannel approach
  • Lead with purpose 
  • Handle objections effectively using the LAER framework
  • Secure more successful meetings with prospective clients 

Our contributors

Everyone will bring their own unique spin to the art of cold calling. However, these experts have excelled at the game and have offered to share knowledge and insights with the sole aim of empowering others in the industry. 

contributors (1)
Using the phone mockup
Amsource uses automated follow-ups to double revenue (28)

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BD Playbook Series

Part One: Outreach
Part Two: Personal Brand